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Apple's stock is up by about 140% since early 2017, compared to the stock price of Alphabet (parent of Google), which is up by just about 65% over the same period.
GOOG Stock Price (Year End)
AAPL Stock Price (Year End)
Google's Revenues have grown by 80% between 2016 and 2019, compared to just about 20% growth for Apple. Google's Revenues expanded from $90 billion to $162 billion between 2016 and 2019Apple's Revenues expanded from $216 billion to $260 billion over the same period.
Google's Net Margins, calculated as Net Income by Revenues, are roughly in line with Apple's at about 21%Google's Net Margins saw a sharp decline in 2017 due to tax-related provisions.
GOOG Net Margins
AAPL Net Margins
Google's P/E Multiple currently stands at about 26x, compared to 23x for Apple. While Apple's multiple has expanded from 13x in 2016 to 23x in 2019, Google's multiple has contracted from about 28x to 26x.We calculate P/E multiple as stock price at the end of the fiscal year by the EPS for the fiscal year. 2020 P/E is calculated as current stock price divided by FY'19 EPS
In a nutshell:
We believe Alphabet is undervalued vs Apple.
Alphabet has clocked 80% revenue growth vs 20% for Apple from 2016-2019. Annual basis: about 20% growth per year for Alphabet vs 5% for Apple.Profit margins are comparable, ...and P/E multiples (trailing) are close: about 26 for Google vs 23 for Apple.
Apple's Revenues: What's big, what's changed? and Apple's Valuation: Expensive or Cheap?
Facebook Downside: How low can Facebook stock go in 2020?
See all our analyses for Apple and Google