Wayfair is the undisputed leader in the home furnishing e-commerce retail market with revenues of around $9.1 billion in 2019, translating into a 33.4% market share. Amazon stands behind Wayfair with a market share of 29.7%. Both of these companies are well ahead of its competitors, such as Walmart (16% market share), Williams-Sonoma (12.3%), and Bed Bath & Beyond (8%).
Bed Bath & Beyond's (NASDAQ: BBBY)
digital initiatives have come later than many of its competitors. The retailer is still very much brick-and-mortar reliant. The retailer's e-commerce sales grew from $1.6 billion in 2016 to around $2.6 billion in 2018, due to the benefits of One Kings Lane acquisition. Nevertheless, we expect online sales to decline and reach $2 billion in 2020, due to ongoing weak sales and coronavirus peril.The outbreak of coronavirus is likely to have a negative effect on Bed Bath & Beyond's inventory over the coming months, as it is dependent on China for its supply chain. The factory shutdowns and delays from China could threaten the company in the near-term. This also puts the company's e-commerce business on the spot.
Note: For this analysis, Online Home Furnishing market consists of the top 5 companies in this market.