What Does Beyond Meat Offer?
With increasing awareness of the ill-effects of consumption of animal-based meat, the consumers are increasingly looking for healthier options. This is where Beyond Meat steps in to offer meat produced directly from plants, an innovation that enables consumers to experience the taste, texture, and other sensory attributes of popular animal-based meat products while enjoying the nutritional benefits of eating plant-based meat products.
The end user is the consumer that buys plant-based meat which Beyond Meat sells through its partner network with tie-ups with resturants & foodservice chains along with retial outlets
What Are The Alternatives?
he company faces intense competition in the $1.4 trillion global meat industry, from conventional animal-protein companies, such as Cargill, Hormel, JBS, Tyson, and WH Group (including its Smithfield division, and also plat-based protein brands like Boca Foods, Field Roast Grain Meat Co., Gardein, Impossible Foods, Lightlife, Morningstar Farms, and Tofurky.
Has 2 Operating Segments:
Retail : Sells its flagship plant-based meat products in meat cases through retail partners - Albertsons, Kroger, Wegmans, and Whole Foods Market
Restaurant & Foodservice : The company sells its flagship Beyond Burger and Beyond Sausages through ~12,000 restaurant and food service outlets - BurgerFi, Bareburger, Carl’s Jr., Del Taco, TGI Fridays and A&W Canada. It recently partnered with Dunkin Donuts as is looking for more associations