What Does CMG offer?
Chipotle Mexican Grill, Inc., features a menu of burritos, burrito bowls (a burrito without the tortilla), tacos, and salads. The idea was to show that food served fast didn't have to be a typical “fast-food” experience. Using high-quality real ingredients, classic cooking techniques, and distinctive interior design, Chipotle brought features from the realm of fine dining to the world of quick-service restaurants.
What Are The Alternatives?
Major competitors are companies like:
Taco BellMcDonald'sDomino's,KFC, and other fast food chains.
What Is The Basis of Competition?
The fast-casual, quick-service and casual dining segments of the restaurant industry are highly competitive with respect to, among other things, taste, price, food quality and presentation, service, location, brand reputation, and the ambience and condition of each restaurant.