What Does Chipotle Offer?
Chipotle Mexican Grill, Inc., features a menu of burritos, burrito bowls (a burrito without the tortilla), tacos, and salads. The idea was to show that food served fast didn't have to be a typical “fast-food” experience. Using high-quality real ingredients, classic cooking techniques, and distinctive interior design, Chipotle brought features from the realm of fine dining to the world of quick-service restaurants.
Chipotle's main customers are individuals.
What Are The Alternatives?
Major competitors are companies like Taco Bell, McDonald's, Domino's, KFC, and other fast food chains.
Has 1 Operating Segments:
Company Operated Restaurants : The Chipotle restaurants are primarily situated in the US and are fully company owned and thus reported under a single segment.