North America segment expected to be the single-biggest revenue driver with $4.5 billion in revenues (35% of Total Revenues) in 2020APAC will be the fastest-growing segment - with a cumulative loss of $72.1 million over 2017-2020 (3% of $2.3 billion in total revenue loss)
WHAT IS BIG?
(1) North America : $4.5 billion (35%)
(2) Europe : $3.0 billion (23%)
(3) Africa : $1.5 billion (12%)
(4) Latin America : $1.0 billion (8%)
(5) APAC : $3.0 billion (23%)
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TOTAL Revenues in 2020: $13.0 billion
WHAT HAS CHANGED?
From 2017-2020
+ Change in North America : -$0.8 billion
+ Change in Europe : -$0.6 billion
+ Change in Africa : -$0.5 billion
+ Change in Latin America : -$0.3 billion
+ Change in APAC : -$0.1 billion
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TOTAL Change 2017-2020 -$2.3 billion
+ Diageo's Revenues in 2017 $15.3 billion
= TOTAL Revenues in 2020 $13.0 billion