North America segment expected to be the single-biggest revenue driver with $5872.9 million in revenues (40% of Total Revenues) in 2020North America will be the fastest-growing segment - adding $530.0 million over 2017-2020 (-107% of $-495.9 million in incremental revenues)
WHAT IS BIG?
(1) North America : $5872.9 million (40%)
(2) Europe : $3234.4 million (22%)
(3) Africa : $1696.0 million (11%)
(4) Latin America : $1144.1 million (8%)
(5) APAC : $2860.2 million (19%)
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TOTAL Revenues in 2020: $14807.6 million
WHAT HAS CHANGED?
From 2017-2020
+ Change in North America : $530.0 million
+ Change in Europe : $-352.1 million
+ Change in Africa : $-280.1 million
+ Change in Latin America : $-181.8 million
+ Change in APAC : $-211.9 million
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TOTAL Change 2017-2020 $-495.9 million
+ Diageo's Revenues in 2017 $15303.5 million
= TOTAL Revenues in 2020 $14807.6 million