What Does Google Offer?
Alphabet is a collection of businesses - the largest of which is Google. It also includes businesses far away from the company's main internet products in areas such as self-driving cars, life sciences, internet access, and TV services. Google has a chain of internet products designed for work, email, time management, cloud storage, instant messaging and conferencing, mapping and navigation, video sharing, payment interface, web browser, and various other services. The company reports all non-Google businesses collectively as Other Bets.
Google's main customers are the organisations who run ads through services like search and YouTube. Google also generates revenue through Individuals and organisations who use its cloud offerings. The company also generates revenue from Individuals and organisations for services like Google Play, hardware and Non-advertising part of YouTube.
What Are The Alternatives?
General purpose search engines and information services, such as Baidu and Microsoft's Bing. Vertical search engines and e-commerce websites, such as Amazon and eBay, Booking's Kayak, and Microsoft's LinkedIn. Social networks, such as Facebook, Snapchat, and Twitter. Online advertising platforms, including Amazon, AppNexus, Criteo, and Facebook and other forms of advertising. Digital video services, such as Amazon, Facebook, Hulu, and Netflix. Digital content and application platform providers, such as Apple. Enterprise cloud services, including Alibaba, Amazon, and Microsoft. Digital assistant providers, such as Amazon and Apple.
Has 5 Operating Segments:
Google Search and Other : This segment includes revenue from advertising on platforms like Google.com, the Google Search app, Google Play, Gmail and Google Maps. The customers generally purchase advertising inventory through Google Ads, Google Ad Manager as part of the Authorized Buyers marketplace, and Google Marketing Platform, among others.
YouTube Ads : This segment includes revenue from advertising on YouTube. The customers generally purchase advertising inventory through Google Ads, Google Ad Manager as part of the Authorized Buyers marketplace, and Google Marketing Platform, among others.
Google Network Members' Properties : This segment includes revenue from advertising generated through Google Network Members’ properties. The customers generally purchase advertising inventory through Google Ads, Google Ad Manager as part of the Authorized Buyers marketplace, and Google Marketing Platform, among others.
Google Cloud : Google Cloud revenues consist primarily of revenues from Google Cloud Platform (which includes infrastructure and data and analytics platform products, and other services), G Suite productivity tools and other enterprise cloud services. The cloud revenues are provided on either a consumption or subscription basis.
Other Revenues & Bets : Google other revenues and Other Bets revenues consist primarily of revenues from:
Google Play, which includes revenues from sale of apps, in-app purchases and digital content sold in the Google Play store;
Hardware, including Google Nest home products, Pixelbooks, Pixel phones and other devices;
YouTube non-advertising including, YouTube premium and YouTube TV subscriptions and other services; and
other products and services.