Retail Stores segment expected to be the single-biggest revenue driver with $2707.0 million in revenues (62% of Total Revenues) in 2020Direct to Consumer will be the fastest-growing segment - adding $730.0 million over 2017-2020 (42% of $1722.0 million in incremental revenues)
WHAT IS BIG?
(1) Retail Stores : $2707.0 million (62%)
(2) Direct to Consumer : $1308.0 million (30%)
(3) Wholesale, Franchise and Other : $357.0 million (8%)
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TOTAL Revenues in 2020: $4372.0 million
WHAT HAS CHANGED?
From 2017-2020
+ Change in Retail Stores : $870.0 million
+ Change in Direct to Consumer : $730.0 million
+ Change in Wholesale, Franchise and Other : $122.0 million
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TOTAL Change 2017-2020 $1722.0 million
+ lululemon athletica's Revenues in 2017 $2650.0 million
= TOTAL Revenues in 2020 $4372.0 million