Smokeable Products segment expected to be the single-biggest revenue driver with $17.0 billion in revenues (83% of Total Revenues) in 2020Smokeless Products will be the fastest-growing segment - adding $0.6 billion over 2017-2020 (67% of $1.0 billion in incremental revenues)
WHAT IS BIG?
(1) Smokeable Products : $17.0 billion (83%)
(2) Smokeless Products : $2.8 billion (13%)
(3) Wine : $0.7 billion (3%)
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TOTAL Revenues in 2020: $20.5 billion
WHAT HAS CHANGED?
From 2017-2020
+ Change in Smokeable Products : $0.3 billion
+ Change in Smokeless Products : $0.6 billion
+ Change in Wine : $0.0 billion
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TOTAL Change 2017-2020 $1.0 billion
+ Altria Group, Inc's Revenues in 2017 $19.5 billion
= TOTAL Revenues in 2020 $20.5 billion