What does Microsoft offer:Microsoft is a technology company that makes money from the sale of software and hardware for consumer and enterprises. Their
products include operating systems; cross-device productivity applications; server applications; business solution applications; desktop and server management tools; software development tools; and video games.They also design, manufacture, and sell devices, including PCs, tablets, gaming and entertainment consoles, other intelligent devices, and related accessories.
What Are The Alternatives?
Microsoft competes with Apple and open source players in the office productivity and operating systems business; the likes of Amazon, Google and IBM in cloud; Amazon and Google in search; Electronic Arts, Activision Blizzard and Google in Gaming; Oracle, SAP and Amazon in databases and enterprise systems.
What Is The Basis of Competition?
The industry is a fast evolving and companies compete on the basis of change and disruptive technologies and frequent introductions of new products and services. The ability to remain competitive in the market depends on the company's success in making innovative products, devices, and services that appeal to businesses and consumers.
Has 3 major Operating Segments:More Personal Computing
: Segment revenue is derived from the sale of operating systems, devices, gaming offerings, and search products.Intelligent cloud
: Segment revenue is derived from the sale of public, private, and hybrid server products, and related cloud services.Productivity and Business Processes
: Segment revenue is derived from the sale of subscription to Office, revenues from LinkedIn and from Microsoft’s on premise and cloud (Dynamics 365) enterprise solutions (including CRM and ERP).