What Need Does It Serve?
Netflix is mainly a streaming service which runs TV series, documentaries, and feature films across a wide variety of genres and languages. Subscribers can watch as much as they want, anytime, anywhere, on any internet-connected screen. They can play, pause and resume watching, all without commercials or commitments.
Has 3 Operating Segments-
1. International Streaming: It derives revenues from monthly membership fees for services related to streaming content to members outside of the U.S. on more than 190 countries.
2. Domestic Streaming: It derives revenues from monthly membership fees for services related to streaming content to members in the U.S.
3. Domestic DVD: It derives revenues from monthly membership fees for services consisting solely of DVD-by-mail.
What Are The Alternatives?
Internet-based content providers: Amazon Prime, Hulu, Youtube, Peacock (Comcast), Apple+, HBO Max and DirecTV (AT&T), Sling TV (Dish Network), Disney+ and Hotstar (Disney)
Multichannel Video Programming Distributors (MVPDs): Comcast, Dish TV, Charter Communications, Verizon communications,
What Is The Basis of Competition?
Competition is based on content offered and price of subscriptions.