What Does Starbucks Offer?
Starbucks is the premier roaster, marketer, and retailer of specialty coffee in the world, operating in 78 markets. Formed in 1985, Starbucks purchases and roasts high-quality coffees that they sell, along with handcrafted coffee, tea, and other beverages and a variety of high-quality food items through company-operated stores. They also sell a variety of coffee and tea products and license its trademarks through other channels such as licensed stores, grocery, and foodservice accounts. In addition to their flagship Starbucks Coffee brand, they sell goods and services under the following brands: Teavana, Seattle’s Best Coffee, Evolution Fresh, La Boulange, Ethos, Starbucks Reserve, and Princi.
Starbucks' main customers are individuals.
What Are The Alternatives?
Major competitors are companies like Dunkin' Brands, McDonald's, Luckin Coffee, and other coffee chains.
Has 3 Operating Segments:
Company-owned Stores : This segment includes the revenue the company generates from the various stores it operates around the world. The company aims to deliver the Starbucks Experience which is essentially superior customer service and a seamless digital experience as well as clean and well-maintained stores that reflect the personalities of the communities in which they operate. This segment has continuously been the highest revenue generating segment over the years
Licensed Stores : Under the licensed model, Starbucks receives a margin on branded products and supplies sold to the licensed store operator along with a royalty on retail sales. Licensees are responsible for operating costs and capital investments which more than offset the lower revenues the company receives under the licensed store model.
CPG, Food Service and Other : CPG, Food service and Others primarily include the Channel Development segment and sales of packaged coffee, tea and ready-to-drink beverages to customers outside of the company-operated and licensed stores. It includes domestic and international sales of the packaged coffee, tea and ready-to-drink products to grocery, warehouse club and specialty retail stores and through institutional foodservice companies.