What Does Unilever Offer?
Unilever is a market leader in mass skin care products and deodorants, and one of the largest players in daily hair care products. Unilever is also a global major in savory products and dressings. Unilever is also a leading manufacturer of ice cream and tea beverages.
Unilever sells its products to consumers across the world, via retailers.
What Are The Alternatives?
In Personal and Home Care, Unilever primarily competes with the likes of P&G, Kimberly Clark, L'Oreal, and Oxiclean in this segment. In Foods & Refreshments, Unilever competes with the likes of Kraft foods, ConAgra, Kelloggs, H.J. Heinz company, and General Mills.
Has 3 Operating Segments:
Personal Care : Unilever's largest division, which includes five global brands with turnover of €1 billion or above, namely Axe, Dove, Lux, Rexona, and Sunsilk, as well as other household names such as TRESemmé, Signal, Lifebuoy, and Vaseline.
Foods & Refreshments : includes the foods, ice cream, and beverages categories. This segment is home to five global brands with a turnover of €1 billion or above, namely Knorr, Hellmann’s, Magnum, Lipton, and Heart, as well as other famous global brands including Brooke Bond and Ben & Jerry’s.
Home Care : home to 2 global brands with turnover of €1 billion or above, namely Dirt is Good (eg Omo and Persil) and Surf. Other leading brands include Comfort, Domestos, Sunlight, Cif, Seventh Generation as well as air and water purification brands Blueair, Pureit, and Truliva.