Nike is the undisputed leader in the footwear market with revenues of around $24 billion in 2019. Although the market is fragmented with a number small regional players competing with the bigger brands, Nike has consolidated its position in the footwear market. Adidas is behind Nike with footwear revenues in excess of $15 billion. These two brands have been dominating the market for the last few years, with the brands together accounting for nearly 77% of the total revenues of the big six players.Skechers is well behind the leader with total revenues of $5 billion. However, the smaller players are growing at a steady pace with the likes of Under Armour and Puma growing in excess of 55% over the last few years.
In this dashboard, we take a look at the revenue contribution of the 6 major players in the footwear market.