What Does Starbucks offer?
Starbucks is the premier roaster, marketer, and retailer of specialty coffee in the world, operating in 78 markets. Formed in 1985, Starbucks purchases and roasts high-quality coffees that they sell, along with handcrafted coffee, tea, and other beverages and a variety of high-quality food items through company-operated stores. They also sell a variety of coffee and tea products and license its trademarks through other channels such as licensed stores, grocery, and foodservice accounts. In addition to their flagship Starbucks Coffee brand, they sell goods and services under the following brands: Teavana, Seattle’s Best Coffee, Evolution Fresh, La Boulange, Ethos, Starbucks Reserve, and Princi.
Starbucks' main customers are individuals.
What Are The Alternatives?
Major competitors are companies like Dunkin' Brands, McDonald's, Luckin Coffee, and other coffee chains.
What Is The Basis of Competition?
The specialty coffee market is intensely competitive, including with respect to product quality, innovation, service, convenience, such as delivery service and mobile ordering, and price, and there is a continuous increase in competition in all these areas with the company’s channels and markets.
Has 4 Operating Segments-
1) Americas, which is inclusive of the U.S., Canada, and Latin America:
Americas segment include both company-operated and licensed stores. The Americas segment is the most mature business and has achieved significant scale.
2) China/Asia Pacific (“CAP”) & 3) Europe, Middle East, and Africa (“EMEA”):
CAP and EMEA segments include both company-operated and licensed stores. Certain markets within the CAP and EMEA operations are either in various stages of development or undergoing transformations of their business models.
4) Channel Development:
Channel Development segment includes roasted whole bean and ground coffees, Seattle's Best Coffee ® , Starbucks- and Teavana-branded single-serve products, a variety of ready-to-drink beverages, such as Frappuccino ® , Starbucks Doubleshot ® , Starbucks Refreshers ® beverages and Teavana TM/MC iced tea, and other branded products sold worldwide outside of our company-operated and licensed stores.