In the last 15 years, Barclays' business model has witnessed more change than in any 15-year period since it came into existence in 1690. It transformed from a largely U.K.-focused bank, to a geographically diversified banking giant with one of the largest investment banking division in the world. But the economic downturn and subsequent regulatory changes forced the bank to temper its growth ambitions. More importantly, Barclays has seen 4 CEOs attempt to revive its fortunes since the economic downturn of 2008, with each one of them advocating a different business model for the bank. As a result, it can’t be easy for the company's board to be aligned on a common outlook for a seemingly simple question:
" What will Barclays look like in 5 years? "
In this dashboard, we deep-dive into how Barclays has changed in the last 15 years, and forecast one path. Our future analyses will test other strategic alternatives. Feel free to signup here and track the series