What Need Does It Serve?
Samsung primarily makes consumer electronics products, such as mobile phones and televisions and components including memory, microprocessors, batteries and displays.
Has 4 Operating Segments-
1. IT & Mobile Communications: sells smartphones, tablets and related products. It also sells networking equipment.
2. Semiconductors : primarily sells DRAM and NAND memory. It also sells other semiconductor products such as microprocessors and imaging sensors.
3. Consumer Electronics: sells TVs and appliances such as refrigerators and washing machines.
4. Display : sells display components including LCD and OLED based panels
What Are The Alternatives?
In the smartphone and computing space, Samsung competes with the likes of Apple and LG.
In the consumer electronic space, it competes with LG, Whirlpool and others.
The company's memory business competes with SK Hynix and Micron.
What Is The Basis of Competition?
Samsung's consumer electronics products compete based on performance, design aesthetics and pricing.
In the components space, pricing and performance are paramount.