What does Alphabet offer:
Alphabet is a collection of businesses - the largest of which is Google. It also includes businesses far away from the company's main internet products in areas such as self-driving cars, life sciences, internet access, and TV services. Google has a chain of internet products designed for work, email, time management, cloud storage, instant messaging and conferencing, mapping and navigation, video sharing, payment interface, web browser, and various other services. The company reports all non-Google businesses collectively as Other Bets.
Has 3 major Operating Segments:Performance advertising:
The purpose is to create and deliver relevant ads that users will click on, leading to direct engagement with advertisers. The revenue is generated when a user engages in the ads. Performance advertising lets the advertisers connect with users.Brand advertising:
The purpose is to enhance users' awareness of and affinity with advertisers' products and services, using videos, text, images, and other interactive ads that run across various devices. The company helps brand advertisers deliver digital videos and other types of ads to specific audiences for their brand-building marketing campaigns.Other Bets:
Alphabet’s Other Bets are emerging areas of business at various stages of development, ranging from those in the research and development phase to those that are in the beginning stages of commercialization. The area of business included in this segment are very different to the company's main business.
What Are The Alternatives?General purpose search engines
and information services, such as Baidu and Microsoft's Bing,Vertical search engines and e-commerce
websites, such as Amazon and eBay, Booking's Kayak, and Microsoft's LinkedIn.Social networks
, such as Facebook, Snapchat, and Twitter.Online advertising platforms
, including Amazon, AppNexus, Criteo, and Facebook and other forms of advertising.Digital video services
, such as Amazon, Facebook, Hulu, and Netflix.Digital content and application platform
providers, such as Apple.Enterprise cloud services
, including Alibaba, Amazon, and Microsoft.Digital assistant providers
, such as Amazon and Apple.
What Is The Basis of Competition?
Competing successfully depends heavily on the ability to deliver and distribute innovative products and technologies to the marketplace across the businesses. Specifically, for the advertising-related businesses, competing successfully depends on attracting and retaining users, advertisers and content providers.