Here are some sample widgets you could interact with from this dashboard:
What Are The Key Drivers Of Uber's Expenses?
Cost Of Revenue
Key Driver 1: Cost of Revenue Cost of revenues are the biggest driver of Uber's expenses, accounting for a little over 40% of total OpEx. This includes Core Platform insurance expenses, credit card processing fees, data center expenses, mobile device and service expenses. Cost of Revenue rose from around $2.5 billion in 2016 to about $6 billion in 2018. We expect the metric to rise to about $9 billion by 2021. However, we expect cost of revenue as a % of revenue to post a steady decline, driven by better economies of scale.
Cost of revenue (Incl. D&A)
Cost of revenue as % of Revenue
General & Administrative Expenses
Key Driver 2: General and Administrative expensesG&A expenses are Uber's second largest expense item, accounting for about 15% of total OpExG&A expenses include compensation for management and administrative employees (finance and accounting, HR, and legal etc)The metric increased from around $1 billion in 2016 to about $2 billion in 2018.
General and Administrative Expenses
% Change in G&A Expense
Sales & Marketing Expenses
Key Driver 3: Sales and Marketing ExpenseSales and marketing expenses include expenses relating to advertising, salaries to sales and marketing employees as well as consumer discounts, promotions, refunds, and credits and related expenses. The metric has increased from around 1.6 billion in 2016 to 3.2 billion in 2018. We expect it to increase steadily to over $5 billion by 2021.
Sales and Marketing
% Change In Sales and Marketing Expenses
Key Driver 4: R&D ExpensesUber's R&D expenses have increased from around $0.9 billion in 2016 to about $1.5 billion in 2018, driven by the company's platform improvement investments and other technology bets such as self-driving cars. We expect the metric to rise to over $2 billion by 2021.
% Change In R&D Expenses
Operations & Support Expenses
Key Driver 5: Operations and Support ExpensesThese expenses include costs of supporting operations in cities, including driver operations, community management and customer support Expenses have increased from around $0.9 billion in 2016 to $1.5 billion in 2018. We expect them to grow at a slower pace to about $1.9 billion by 2021.
Operations and Support Expenses
% Change In Operations & Support Expenses
How Do Uber And Lyft Compare In Terms Of Key Revenue And Valuation Metrics?See Trefis data for Technology Companies here