Johnson & Johnson's Business Model
What Need Does It Serve?
Johnson & Johnson primarily serves the pharmaceuticals, medical devices, and consumer products markets. The company discovers, develops, and sells pharmaceutical products globally. Its drugs are used for the treatment of various types of diseases, including cancer, heart-related, and infectious, among others.
Overall, the company's pharmaceuticals portfolio can be divided into 6 categories, primarily on the basis of therapeutic areas: 1) Cardiovascular, 2) Oncology, 3) Anti-Infectious, 4) Immunology, 5) Neuroscience, and 6) Pulmonary.
Johnson & Johnson sells medical devices for Orthopaedics, Surgery, Interventional Solutions, and Vision Care. These medical devices are used primarily by various healthcare institutions in several countries.
Lastly, the company's consumer products business includes its beauty products, baby care, and OTC among others.
Who Pays To Johnson & Johnson?
Chain stores (Walgreens, CVS, Rite-Aid, Walmart), clinics, long term care facilities, health maintenance organizations, federal facilities, non-federal institutions, mail order pharmacies, and retail stores.
What Buyers Care About?
PriceSubsidies available in the form of reimbursementsAvailability Any possible side effectsBrand image
What Are The Alternatives To Johnson & Johnson?
Within pharmaceuticals, other alternatives are Bristol-Myers Squibb, Roche, Pfizer, Merck, Abbvie, GlaxoSmithKline, and Teva, among others.
Outside of pharmaceuticals, other alternatives are acupuncture, aromatherapy, ayurvedic medicine, chiropractic care, homeopathy, and nutritional counseling, among others.
In Medical Devices, Johnson & Johnson competes with Boston Scientific, Medtronic, Abbott Labs, and Intuitive Surgical.
Disagree With Our Forecasts? Create Your Own
1. How to save your forecasts for Johnson & Johnson:
Click on the blue "Try Trefis" button in the header to create an account, then navigate back to this dashboard. Now, any changes you make to these inputs will be auto-saved as a scenario (see left panel of dashboard).
2. How to monitor your scenario vs. actual results
Once you've saved your forecast, you can "rename" your scenario by clicking on the gear icon next to the scenario (on the left panel). For more info, see this quick, 30-sec video (look at the 9 sec mark)
With your forecast saved and named, you can see how well you forecast the company's performance at the end of each period and compare your forecasts to hundreds of other Trefis users who came up with their own forecasts.
Lastly, you can share with friends and colleagues to show them how you fared and compare your forecasts to theirs.