We highlight the changes in Barclays' business model over recent years in detail in our dashboard Is Barclays' Board Aligned: What Will Barclays Look Like Over Coming Years. In this dashboard, we reiterate Barclays' revenue trajectory if it sticks to its current growth strategy, while also highlighting how revenues can grow under 2 alternative growth strategies.
Scenario 1 (Current Growth Strategy): Barclays' current strategy looks for balanced growth between its Investment Banking, U.K. Retail and Barclaycard segments
Scenario 2 (Reduced Investment Banking Focus): Under this alternative growth strategy, Barclays' investment banking focus is greatly reduced with the bank focusing more on traditional banking services to grow
Scenario 3 (Shrinking Investment Bank): This strategy involves Barclays freeing up capital from its investment banking division and using it to drive substantially higher growth in traditional banking services