Salesforce.com is the #1 CRM company in the world with regards to market share. It offers Customer Relationship Management (CRM) software which helps companies better manage customer data and information, which in turn helps those companies to better serve their customers and increase sales.
Tableau is one of the fastest growing analytics platform providers in the world. Their software products allows a broad population of business users to engage with their data, ask questions, solve problems, and create value.
On June 10, 2019, Salesforce.com entered into a definitive agreement with Tableau to acquire the company. The deal will be an all stock transaction where each share of Tableau Class A and Class B common stock will be exchanged for 1.103 shares of Salesforce common stock, representing an enterprise value of $15.7 billion (net of cash). Post the acquisition, Tableau will function as a separate brand of Salesforce. The acquisition of Tableau is expected to be completed during Salesforce's Q3 2020 (ending October 2019).
Trefis estimates that the acquisition will potentially increase Salesforce.com’s revenue to more than $24 billion by FY 2022 (ended January 2022). As the acquisition will be completed at the end of Q3 2020 (ended October 2019), we expect a synergy gain of 0.5% of Combined total revenue in FY 2020.