What Does Target offer?
Target Corporation was incorporated in Minnesota in 1902. They refer to their customers as "guests”..The company offers differentiated merchandise at discounted prices (including everyday essentials). It sells a wide assortment of general merchandise and food through its stores located in various cities in the US.
End users are normally individuals as Target offers a wide food assortment, including perishables, dry grocery, dairy, and frozen items.
What Are The Alternatives?
Major competitors are companies like Best Buy, Bed Bath & Beyond, Costco, and Walmart.
What Is The Basis of Competition?
The basis of competition for Target is differentiating guests’ shopping experience through a combination of price, merchandise assortment, store environment, convenience, guest service, loyalty programs, and marketing efforts. They also differentiate through cleanliness and safety of a store, functionality, reliability, and speed of digital channels and fulfillment options, and a store’s in-stock levels.