What Does Nike Offer?
Nike's business model includes the following 4 segments:
Footwear: This division is involved in the design, development, and marketing of footwear worldwide under the Nike brand.
Apparel: This segment sells sports apparel and accessories in several sports categories, sports-inspired lifestyle apparel, and athletic bags under the Nike brand.
Equipment: This segment includes sale of bags, socks, sport balls, eye wear, timepieces, electronic devices, bats, gloves, protective equipment, and other items.
Other Business: This segment includes Converse Inc., which is Nike’s wholly-owned subsidiary that sells sports footwear and has built its reputation as America’s original sports company, and licensing revenues.
Who Are The Clients?
Nike is primarily responsible for supporting customers using branded performance apparel, sports footwear and related equipment.
What Are The Alternatives?
Ralph Lauren's business model faces stiff challenges and competition from offerings by its global competitors such as:
2. Under Armour
3. New Balance