What Does Under Armour Offer?
Apparel: This includes sales of apparel in a variety of styles and fits intended to enhance comfort and mobility, engineered to replace traditional non-performance fabrics.
Footwear: This includes sale of performance training footwear, running footwear, basketball footwear, and the latest in hunting boots.
Accessories: This includes sale of hats, bags, baseball, football, golf gloves, etc. Its accessories include the heatgear and coldgear technologies, and are designed with advanced moisture-wicking fabrics.
Licensing and Connected Fitness: This includes fee and subscription revenue received from licensees that are permitted to manufacture and distribute Under Armour's brands for a fee.
Who Are Its Customers?
Under Armour is primarily responsible for supporting customers using branded performance apparel, footwear and accessories.
What Are The Alternatives?
Under Armour's business model faces stiff challenges and competition from offerings by its global competitors such as:
1. American Eagle Outfitters
2. Gap Inc
3. Ralph Lauren
4. Abercrombie & Fitch