What Is Athleisure and why we think Urban Outfitters Should Restart Its Without Walls Brand?
Athleisure refers to a fashion trend designed for athletic activities and workouts but can also be worn in workplace and as an everyday wear.The Athleisure Market is on the rise due increasing involvement of developing nations into sports and fitness activities. Also, the increasing disposable income and active brand promotions has led to the popularity and increased market salesIn 2014, Philadelphia-based Urban Outfitters launched its activewear line, Without Walls. Without Walls was launched with significant hype and there was talk at the time of this potentially becoming a stand-alone conceptHowever, a little over a year after launching its Without Walls athleisure brand, Urban Outfitters scaled down its presence.
We believe that it was an incorrect move by the company and the company should have continued with its Without Walls brand. In this dashboard, we analyse how could Urban Outfitters' benefit if its relaunches its separate active-wear brand.
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