General Motors Business Model
What Does GM offer?
General Motors, or GM, was originally founded in September, 1908. They design, build, and sell trucks, crossovers, cars, and automobile parts worldwide. They also provide automotive financing services through GM Financial. The company’s major brands are Buick, Cadillac, Chevrolet, and GMC.
Has 4 Operating Segments-
GM North America (GMNA):
GMNA meets the demands of customers in North America with vehicles developed, manufactured, and/or marketed under the Buick, Cadillac, Chevrolet, and GMC brands.
GM International (GMI):
GMI primarily meets the demands of customers outside North America with vehicles developed, manufactured, and/or marketed under the Buick, Cadillac, Chevrolet, GMC, and Holden brands.
They also have equity ownership stakes in entities that meet the demands of customers primarily in China, with vehicles developed, manufactured, and/or marketed under the Baojun, Buick, Cadillac, Chevrolet, Jiefang, and Wuling brands.
GM Financial Services:
GM Financial provides retail loan and lease lending across the credit spectrum. Additionally, GM Financial offers commercial lending products to dealers including new and used vehicle inventory floorplan financing and dealer loans, that are loans to finance improvements to dealership facilities, to provide working capital, and to purchase and/or finance dealership real estate.
What Are The Alternatives?
Major competitors are companies like Volkswagen, Toyota Motors, Daimler AG, Tata Motors, and Ford.
What Is The Basis of Competition?
The principal factors that determine consumer vehicle preferences in the markets in which GM operates include overall vehicle design, price, quality, available options, safety, reliability, fuel economy, and functionality. Market leadership in individual countries in which they compete varies widely.
DISAGREE WITH OUR FORECASTS? CREATE YOUR OWN
1. How to save your forecasts:
Click on the blue "Try Trefis" button in the header to create an account, then navigate back to this dashboard. Now, any changes you make to these inputs will be auto-saved as a scenario (see left panel of dashboard).
2. How to monitor your scenario vs. actual results
Once you've saved your forecast, you can "rename" your scenario by clicking on the gear icon next to the scenario (on the left panel). For more info, see this quick, 30-sec video (look at the 9 sec mark)
With your forecast saved and named, you can see how well you forecast the company's performance at the end of each period and compare your forecasts to hundreds of other Trefis users who came up with their own forecasts. Lastly, you can share with friends and colleagues to show them how you fared and compare your forecasts to theirs.