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Cybertruck could add $4.5 billion to Tesla's top-line
Tesla unveiled its first electric pickup truck last dubbed "Cybertruck," featuring a radical design and prices ranging from $40k going up $70k.Tesla's interest in the market is understandable, given that pickup trucks have been a big money maker for auto majors, with GM previously indicating that it garners as much as
$17k in pretax profits from larger pickups , which typically sell for $50k. While the Cybertruck appears to have impressive technology and performance, it remains unclear if traditional truck owners, who are typically very brand loyal, will be lured by the vehicle.Based on our estimates, the vehicle could add over $4.5 billion to the company's revenues by 2025. For perspective, this would be under 20% of the company's 2019 revenues and roughly 55% of estimated Model X and S revenues for this year.
Pickup Truck Revenue, Shipment statistics: Statista
Loyalty Statistics: Strategic Vision, via WSJ
Sizing Up The Potential Of The Cybertruck