What Need Does It Serve?
T-Mobile offers wireless communication services through a variety of service plan options. It also offers a wide selection of wireless devices, including smartphones, tablets and other mobile communication devices, which are manufactured by various suppliers.
Has 3 Operating Segments:
1. Postpaid Plans & Phones: Revenue is generated from postpaid subscribers who pay for wireless communication services utilizing phones, DIGITS or connected devices which includes tablets, wearables and SyncUp DRIVE.
2. Prepaid Plans & Phones: Revenue is generated from prepaid subscribers who pay for wireless communication services in advance. The prepaid customers include customers of T-Mobile and Metro by T-Mobile.
3. Wholesale & Others: Revenue is generated through wholesale customers including Machine-to-Machine (“M2M”) and Mobile Virtual Network Operator (“MVNO”) customers that operate on T-Mobile's network but are managed by wholesale partners.
What Are The Alternatives?
Wireless Carriers: Verizon Wireless, Sprint and AT&T, and regional carriers such as U.S. Cellular and C-Spire.
Mobile Virtual Network Operators (MVNOs): TracFone Wireless, Comcast, Charter Communications, Altice USA
Technology Companies: Microsoft, Google, Apple.
What Is The Basis of Competition?
Competitive factors within the wireless telecommunications industry include pricing, market saturation, service and product offerings, customer experience, network investment and quality, development and deployment of technologies, availability of additional spectrum licenses and regulatory changes.