What Need Does It Serve?
U.S. Bancorp provides consumer banking, commercial banking, cash management, credit card & payment solutions, foreign exchange, and investment management services to its end users.
Its end users includeRetail CustomersSmall businessesGovernmentsCorporationsFinancial institutions
What Are The Alternatives?
U.S Bancorp business model faces stiff challenges and competition from offerings by its global competitors such as:JPMorganBank of AmericaCitigroupHSBCWells FargoCapital One
Has 5 Operating Segments-
Wholesale Banking: This represents the revenues for U.S. Bancorp from providing commercial products and services as well as treasury management services to its corporate clients.
Consumer Banking: It encompasses community banking, metropolitan banking, indirect lending and mortgage banking operations.
Wealth Management: This division includes U.S. Bancorp’s asset management, investment, retirement, and brokerage services.
Card & Payment Services: It represents the revenues from providing credit card services and merchant payment services for corporate and retail clients.
Treasury & Corporate Support: It includes the bank’s investment portfolios, funding, capital management and interest-rate risk management operations which provide support to its other operating divisions.