Forecast Of The Day: Meta Platform’s Advertising Revenue

December 29th, 2021 by Trefis Team
FB: Facebook logo
FB
Facebook

What?

Meta Platform’s (NASDAQ:FB) Advertising Revenue grew from around $70 billion in 2019 to about $84 billion in 2020. We expect the metric to rise to about $114 billion in 2021 and to about $127 billion in 2022.

Why?

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We expect growth to be driven by an increasing user base and rising monetization on Facebook, Instagram, Messenger, and third-party affiliated websites.

So What?

We think that Meta stock remains meaningfully undervalued. We value FB at around $410 per share, about 18% ahead of the current market price.

See Our Complete Analysis For Meta Platforms

What if you’re looking for a more balanced portfolio instead? Here’s a high-quality portfolio that’s beaten the market consistently since the end of 2016.

 Returns Dec 2021
MTD [1]		 2021
YTD [1]		 2017-21
Total [2]
 FB Return 0% 25% 198%
 S&P 500 Return 1% 26% 112%
 Trefis MS Portfolio Return 2% 47% 296%

[1] Month-to-date and year-to-date as of 12/28/2021
[2] Cumulative total returns since 2017

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